Wooing Muslim tourists

One way of investing in infrastructure and services is by targeting a specific clientele like Muslim tourists. 

What kind of investments, besides getting halal certification, must non-Muslim countries make to attract Potential Muslim tourists then? 

BANGKOK: Predominately Buddhist Thailand has opened its first halal hotel as hopes to attract more Muslim visitors and boost one of the few bright spots in its economy.

Nearly 30 million foreign tourists came to Thailand last year but only about 658,000 were from the Middle East, according to industry data.

The four-star Al Meroz hotel in Bangkok, which opened in November 2015, hopes to play its part in changing that, and to cash in.

“There are 1.6 billion Muslims in the world. It’s a huge market,” said the hotel’s general manager, Sanya Saengboon.

“Just one percent of that market is enough for us to thrive.”

Text and photo Source: channelnewsasia